By now, every company has realised how heavily marketing activities rely on technical solutions with the support of the IT team. But they often face the situation when their Marketing and IT team can’t work together and it goes to everyone’s expense. Continue reading “Why Marketing Needs Closer Ties to IT”
Author: Dorottya Dvorak
Is there really a skills gap in digital marketing?
The complexity of any digital marketing role relies on the fact that it requires both the artistic approach towards marketing challenges as well as the necessary understanding of data-savvy technological environment. For a digital marketer every day presents an opportunity to learn something new and take on the challenges of keeping up with all the various trends across the preferred platforms.
As more and more businesses decide to include digital transformation in their marketing strategy, the demand for knowledgable digital marketing professionals is higher than ever. Maybe this is the time for you to get involved?
Despite people thinking that digital marketing would be the industry that remedied this skills gap a long time ago, sadly figures show that only 8% of current marketers in the UK possess entry level digital skills, a shockingly low number, we can all agree.
Prioritize Your Marketing Tasks With These 6 Steps
When you feel buried under the mixture of never ending to-do lists and always urgent client requests it can be quite hard to stop for a second and start thinking about your priorities.
Continue reading “Prioritize Your Marketing Tasks With These 6 Steps”
How can digital marketers prove their worth?
By now, every major business understands the importance of online data collection, but do they have the right resources to report and act on them?
Continue reading “How can digital marketers prove their worth?”
The Future of Content Marketing: How to Adapt Your Content for 2017
This time of the year is always considered as an exciting time for marketing professionals – and not only because of the release of the annual John Lewis Christmas ad. As we come to the end of November, it’s time for us to re-evaluate all the marketing activities we’ve done, all the techniques we’ve been using and to think about the digital trends we might have missed. When realising what we’ve learnt from 2016 from a marketing perspective we must think about the future and what it might hold for us. At Nebula we are excited to see what opportunities we might face next year to keep on growing and learning in the fields of content and digital marketing. Here’s what Mitchell Hall from Business 2 Community expects from 2017.
There’s one, all important thing about content. It must answer the “what’s in it for me” question. It has to be focused on the reader. This should almost go without saying, but a lot of people miss it. There’s one, sure-fire way to make sure that your content is empathetic, once and for all. It’s to write your content mission statement. It’s easy and powerful.