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Website Launch for Pardot – Week of the Launch

You have done all the hard work with preparing your marketing tasks and Pardot assets well ahead of the launch...

Website Launch for Pardot – Ensure your Tracking is Ready

The main advantage of using a marketing automation tool is that you can learn more about your prospects activities and...

Q&A: Integrating Google Analytics and Adwords with Pardot

Integrating Google Analytics and Google Adwords to your Pardot account can often cause challenges, so below is a roundup of...

Get The Most Out of Your Email Marketing Campaigns

Although technology is continuously evolving and trends are constantly changing, one thing in the digital media landscape remains clear –...

A marketing specific AI acquisition for Salesforce

Another acquisition has taken place by Salesforce and this time it focuses on Marketing, Marketing Cloud to be specific. It...

Performance Testing of Process Builder vs Apex

The choice between writing custom Apex code or using declarative tools in Salesforce has always been a difficult one to...

Parameterised Dependency Injection via Custom Metadata Types

Dependency injection using Custom Metadata Types is a great way to write code on Salesforce that is easily extensible. Even...

Pardot now allows SSL-enabled URLS – but use with caution!

You can now make your Pardot assets secure with an SSL certificate - which means your content can be hosted...

Why is Release Cadence Important

With the amount you can read on each Salesforce release and Microsoft slowing their release cadence for Dynamics 365 to...

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