Formula fields are a great way to derive data using information from the record or related records. You can fall...

Automation Rules are one of the most powerful tools in Account Engagement (Pardot). Whether that is your lead management or...

The time has come, the Pardot Classic App will no longer be accessible soon. But when will this happen, what...

Marketing Cloud Account Engagement (Pardot) and Salesforce are becoming more aligned than ever before. From Account Engagement Lightning, Engagement History,...

Scoring may be a familiar tool to most that use Account Engagement (Pardot), but is it utilised to its full...

Spam form submission is one of the most challenging causes of security risks in the Account Engagement (Pardot) platform. They...

In a previous blog, we asked “Does your Pardot Account Need an Audit?”, where we explained what is involved in...

You may have seen that in the Winter'23 Release, you will be able to take action on prospects outside of...

So, you have finally decided to take the plunge and move away from your tired, complicated spreadsheets or your rigid,...