Pardot is fantastic for many things, but sadly having obvious field names is not one of them. Many people get...

There are many hidden gems in Pardot, but one of my personal favourites is the Prospect Audits. You may not...

We have been excited for the Pardot Summer '19 release for weeks. It's finally here, and we're able to share...

Did you know that you can manage your incoming marketing leads round-robin style in Pardot? Often this process in Salesforce...

May 23rd at the Excel saw 2019's London Salesforce World Tour. From sessions to interactive stands there was something for...

Creating engaging content can help guide and ultimately convert prospects into paying customers. But what content is appropriate for each...

Last year, Matt shared some of the common questions we get about integrating Google Analytics with Pardot. Today, I'm going...

You might have your all singing, all dancing marketing automation platform, but just using a system doesn't automatically guarantee marketing...

I've spent the last few days doing a lot of work with Pardot checkboxes, and thought you lovely people might...