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Explaining Marketing Automation to Your Grandparents

Doctors and Lawyers have it incredibly easy. They can explain to complete strangers in one word what they do for...

4 Use Cases for Pardot Completion Actions

Pardot Completion Actions allow you to perform a range of tasks automatically – as the name would suggest, they happen...

Dependent Pardot Form Fields

Pardot Forms can do some pretty cool things. From Progressive Profiling to Kiosk Mode, there is always something more you...

Spice Up Your Event Registration

Do you find that no matter how many emails you are sending out from Account Engagement, you just don't get...

Pardot Form or Form Handler?

Do you struggle to decide which type of Pardot form is best for your marketing campaigns? Many of my clients...

Salesforce CPQ in 5 minutes

If you're not familiar with Salesforce CPQ, it can seem complicated and confusing so I wanted to provide you with...

Driving Customer Success with Pardot

Customer success is one of the most important factors across all business types. When it comes to our customers, we...

Using Salesforce Opportunity Data for Segmentation in Pardot

So often, we just focus on using personal data we have about our prospects in Pardot for segmentation purposes. But...

Choosing the Right Pardot Automation Tool

Pardot is a powerful marketing automation platform with multiple features which can be difficult to keep up with. In this...

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