Can Salesforce FSC Drag Retail Banking into an Omni-channel Age?
Having worked with the Salesforce Financial Service Cloud (FSC) and seen companies grow into it and through it, it is great to see that it…
Top tips for post-event lead handling
Handling leads from events is a common headache for B2B marketers. After all, with the challenges and stress of a big event or trade show,…
Why John Lewis’ Gender-Neutral Clothes Should Make B2B Marketers Think
For a long time now, clothing retailers have suffered the odd social media backlash for particularly poorly thought-out clothing designs. This is often directed at…
Hungarian naming conventions were not always evil
As a Salesforce developer, used to working in Apex the lack of strong typing in Javascript can be a challenge. (more…)
Some shade between the snow in Salesforce Lightning
Salesforce have started to announce some details of what we can expect in Winter 18... One thing to change is the look and feel of…
Crowdsourced testing…. A solution for testing Salesforce Lightning?
Salesforce Lightning is great at a lot of things... It looks modern, the component-oriented model works really nicely, the builder tool is nice. (more…)
A “Provider” Pattern in Salesforce Lighting
As a developer coming to Lightning, one of the immediate questions is: How can I share code between my components? Well, there's a nice summary…
Is an ineffective CRM system the route to poor sales?
Some scary statistics here - and ones that are so easy to rectify if caught early. Time and again we hear stories of poor CRM…
Get out of the ‘lead magnet’ mindset and focus on value exchange
A recent conversation with a customer about quality content has stuck in my head, most precisely the usage of the phrase "value exchange". (more…)
