by Dorottya Dvorak 
Looking to retain your customers with Account Engagement (Pardot)?
Often, organisations use Account Engagement to focus on new leads. It can be easy to forget to nurture and connect with existing customers. We can help you develop your customer strategy, and give you best practice advice around executing it.
Throughout this guide, we’ll look at how to harness some of Account Engagement’s features to help you best communicate with existing customers.
We’ll also explore some of the strategies around setting up a customer retention plan, which includes how best to report on your retention campaigns.
Note! In April 2023 we updated our guide to accommodate the name change from Pardot to Account Engagement. The new version also includes a couple of features that have been released since the first version was published in 2019.
If you want help executing any of your campaigns, you can get in touch with us.