In the world of B2B marketing, data-driven decision-making is essential for success. However, as you may be aware native Account Engagement reporting is fairly limited, making it difficult for marketers to gain insights into the success of their email marketing (and overall campaigns). Continue reading “B2B Marketing Analytics: Understanding the Sync Behaviour with Account Engagement and Salesforce”
Category: Reporting & Analytics
Drive for Data Insights: Dashboard Builder Tips and Tricks for CRM Analytics
In our blog A Closer Look at CRM Analytics Dashboard Viewer Features we looked at end-user functionality. This blog is a quick look into the Dashboard Builder, it is tailored for users who build and manage dashboards within CRM Analytics. Continue reading “Drive for Data Insights: Dashboard Builder Tips and Tricks for CRM Analytics”
Unlocking the Power of Salesforce CRM Analytics with In-Product Documentation
While standard reports and dashboards provide a fundamental overview, Salesforce CRM Analytics elevates data analysis by offering advanced capabilities in predictive forecasting and a heightened focus on understanding customer behaviour. Users can delve into intricate patterns, optimize sales strategies, and forecast future trends, providing a more comprehensive view of business performance. Continue reading “Unlocking the Power of Salesforce CRM Analytics with In-Product Documentation”
How Revenue Intelligence Drives Sales Success
Sales leaders face many challenges in today’s competitive and dynamic market. They must manage their teams, optimise their strategies, and deliver results that meet their goals. But how can they do all that without having an accurate forecast? Continue reading “How Revenue Intelligence Drives Sales Success”
Gathering Requirements for Analytics: Mastering the Art
In the fast-paced business landscape, analytics stands as a pillar of informed decision-making. But before diving in, it’s essential to gather the necessary data and inputs effectively. Continue reading “Gathering Requirements for Analytics: Mastering the Art”
A Closer Look at CRM Analytics Dashboard Viewer Features
In the realm of data analysis and reporting, CRM Analytics stands out in the way that it empowers the end user, the dashboard viewer. Its visualisation features offer a user-friendly interface that transforms complex data into understandable and interactive visuals. Continue reading “A Closer Look at CRM Analytics Dashboard Viewer Features”
The Importance of Becoming Data-driven
Being a data-driven company is more than a buzzword. It is a way of life for businesses, and the benefits it can bring are huge. Your business is likely collecting vast amounts of data, but how can you start using it? It is easy to fall into old habits by building from report requests using gut instinct. However, we often find that this does not yield the expected results.
Leading with Data: How CRM Analytics Can Help You Make Better Decisions
Someone asks you to build a report and gives you all the necessary information. You proceed to create it, review it, and test its results. But when you present your dashboard, the person who requested it does not trust the numbers they see. How can you build that trust and start leading with data?
Continue reading “Leading with Data: How CRM Analytics Can Help You Make Better Decisions”
Unlock Data Insights with CRM Analytics Visualisations
Salesforce CRM Analytics is a powerful tool that allows organisations to analyse and visualise their data in a user-friendly and intuitive manner. In today’s data-driven landscape, businesses face the challenge of extracting meaningful information from vast amounts of data. That’s where CRM Analytics comes in.
Continue reading “Unlock Data Insights with CRM Analytics Visualisations”
Analytics for Marketing in Salesforce fashion
With Salesforce’s Analytics Studio, it is no longer difficult to create a connection between marketing execution and performance. However, there are times when the out-of-the-box B2B Marketing dashboards in Analytics Studio are just not enough. That’s when our Analytics team steps in.
Continue reading “Analytics for Marketing in Salesforce fashion”
