Marketing

The age of the 'batch-and-blast' is over, but the age of smart email marketing is most certainly not. Marketing automation...

The B2B buying cycle is complex - taking into account multiple decision-makers that may have differing needs or requirements and...

Often, the case for a CRM is made in terms of the benefits it will bring to your business. Realistically...

A recent research survey shows that organisations are placing increasing importance on data analysis expertise and it's becoming an essential...

The short answer is 'yes'. (more…)

The majority of marketing teams do not spend enough time analysing data whether it be reporting on campaign performance, scoring...

Account Engagement has recently released an additional rule for Dynamic Lists that has largely gone unnoticed, but is hugely powerful...

Have you recently implemented a Marketing Automation tool but are yet to launch your first nurture campaign? Implementing your first...

You’ve won over your stakeholders and got budgets signed off. Welcome to the world of Marketing Automation! But where to start?...