How data analysis became the new social media marketing

A recent research survey shows that organisations are placing increasing importance on data analysis expertise and it's becoming an essential...

Do small businesses need marketing automation to keep up with the competition?

The short answer is 'yes'. (more…)

‘Salesforce Einstein’ is one step closer to truely automated marketing

The majority of marketing teams do not spend enough time analysing data whether it be reporting on campaign performance, scoring...

Account Engagement now allows Dynamic List Segmentation based on Public List Opt-in Status

Account Engagement has recently released an additional rule for Dynamic Lists that has largely gone unnoticed, but is hugely powerful...

6 Nurture Campaigns You Should Consider Running

Have you recently implemented a Marketing Automation tool but are yet to launch your first nurture campaign? Implementing your first...

How to Implement Marketing Automation in 5 Easy Steps

You’ve won over your stakeholders and got budgets signed off. Welcome to the world of Marketing Automation! But where to start?...

Using Account Engagement Form Handlers to Integrate your Existing Web Forms

This post in our Doing More with Account Engagement Forms series looks at how to use Account Engagement Form Handlers...

Creating Variable Height iframes for Account Engagement Forms

This post forms part of our popular Doing More with Account Engagement Forms series. Here, we focus on how to...

Improve Form Conversion Rates with Progressive Profiling

As part of our Doing More with Account Engagement Forms blog series, this post looks at how to use Account Engagement’s...