Litmus 2020 State of Email Report – The Pardot Take

For several years Pardot has been integrated with Litmus Email Analytics in order to assist marketers with their email campaigns....

The What, How and When of Pardot Sandboxes

Pardot Sandboxes have been widely requested by Pardot users around the world. (You can take a look at the idea...

Auto-Populate Address in Pardot Forms

Ever wondered if there is a way to auto-populate prospect address information on your Pardot forms?  Continue reading to find...

Grading Profiles for Different Products / Services

Grading is Pardot's answer to getting a quick view on how closely a prospect matches your ideal customer profile. But...

Remove Pardot Tests from your Reporting

During campaign execution it is important to run a few Pardot tests to make sure everything is working correctly. However,...

Country Field Discrepancies between Salesforce and Pardot

If you have enabled Salesforce State and Country picklists and you are using the Pardot default list of countries for the...

Person Accounts in Pardot

At the recent Pardot London's meet-up, I spoke about Person Accounts in Pardot. They are best described as a merged...

Automate Prospects Nurture from Salesforce

We have been excited about the Pardot Summer '20 Release since the initial announcements. On a recent Pardot webinar we...

Getting your Communication Preferences Right

Back at the start of 2020, when we could still get out and visit clients, one of the hottest topics...