Account Engagement

Any marketer who has sent an email to a list of prospects has likely seen several individual sends flagged as...

As with all digital platforms, it is impossible to work in Account Engagement (Pardot) without relying on files. The company...

  The Spring ‘23 release seems to have a bit of a running theme around maintenance and technical setup, with...

Integrating your webinar platform with Account Engagement allows webinars to become part of your marketing automation strategy. Lucky for us...

Based on valued feedback, you can now use the most recently updated field value as a source of truth for...

In the last few releases, the Account Engagement product team has given us some amazing enterprise-level features for global marketing...

When hearing “API” (application programming interface) crop up, you might think to go straight to your development team and leave...

In the Spring ‘22  release, a new setting was added for Salesforce Engage. The new setting lets you choose which...

Salesforce Tasks have been around for quite a long time, acting as a bridge between different teams and team members....