Category: Account Engagement

It’s been a few years since the release of the Lightning Email Builder, but as of the latest Spring ’24 release, there is a new addition to the family of email builders for Account Engagement. Continue reading “The new Account Engagement Email builder is here!”

To facilitate the push of a prospect into Salesforce from Account Engagement (AE), the prospect must be assigned and this assignment can be done in several ways, including: Continue reading “Using Engagement Studio Programs for Lead Assignment”

With all the new changes, upcoming features and new products it can sometimes get a little confusing or overwhelming. So let’s take it back to some trusty features we see many of our customers utilising.  Continue reading “Dynamic Content vs Snippets in Account Engagement”

Web accessibility has gained significant traction in recent years. Over the past 12 months, here at Nebula, we have shifted our focus to reviewing and discussing accessibility.

Continue reading “From Dropdowns to Delight: Transforming the Default Country Field for Better User Experience”

Many of us have been eagerly awaiting the option to copy assets across Business Units, and the Summer 2023 release did not disappoint. Account Engagement Bulk Asset Copy Flow is here!

Continue reading “Account Engagement Bulk Asset Copy Flow”

An Engagement Studio program is a powerful tool that can help automate your marketing in Account Engagement. These programs can be used for many cases but be cautious before you start building yours.  Continue reading “What You Should Know About Repeatable Engagement Programs”

Increased domain security over the past few years has meant that cross-domain tracking is not possible. For customers with multiple tracker domains in their Account Engagement account, it is critical to remain consistent with domain usage across the right assets. Continue reading “Prospect Resubscribe Not Working?”

Firstly, what is ‘lead source’? 

Let’s start by defining what a ‘lead source’ actually is and why we use it. Continue reading “Lead Source Tracking in Account Engagement (Pardot)”

As the saying goes, price is only an issue in the absence of value. This is a more pressing issue when we look at the current economic climate and the ever-increasing challenge of acquisition. Marketers are expected to do more, with less budget. So if you have Account Engagement, but you aren’t sure you are seeing the value from it, stick around to learn more… Continue reading “Are You Getting Value from Account Engagement?”

Google & Yahoo are releasing changes for email senders to reduce spam emails for their users. However, this could mean that your domain could be flagged as spam if you do not prepare. If you are a Marketing Cloud user (Account Engagement or Engagement) and you are concerned about how this might affect you, you’re not alone! This blog aims to answer all of your questions. Continue reading “Prepare for 2024 Changes for Email Senders”