Author: Sarah Kelleher

Lately, I’ve been lucky enough to spend a lot of time at Salesforce Tower in London and it’s really got...

"Busy" is pretty much a constant state of operation for almost everyone I know. Being busy is almost a status...

As Nebula grows, we have an incredible opportunity to become successful leaders in our sector. But how do companies become...

As marketers are held more and more accountable for their spend and revenue, delivering a solid attribution model is key....

Account-based marketing is the latest 'buzzword' in marketing. It's a targeted marketing strategy that focuses your efforts on specific accounts...

With more accountability and tighter marketing budgets than ever before, data-driven marketing is critical for modern marketers to succeed. There...

For companies operating globally, marketing in the native language of your audience may seem like an overwhelmingly complex task. However,...

As a fellow South Londoner and marketer, this recent article from The Drum really caught my eye. Over the last...

Marketers need detailed data to be able to segment and target their campaigns effectively. But adding all the fields you...