Engagement Studio, what a dream tool. You can welcome, nurture and re-engage your prospects (you can find some examples here). But what happens when something goes wrong? There’s nothing worse than starting your program and realising there’s an issue with the set up. Luckily, I’m here to help with the 5 things I see go wrong the most often with program set ups.
Author: Nebula Consulting
Styling your Email Preference Centre (EPC) Lists
If you’re a regular visitor to our blogs, you’ll know all about the importance of creating Email Preference Centres (EPCs), and ensuring yours is set up correctly. Previously, Jeena explained the importance of having an Email Preference Centre, and Sophie provided some EPC Gotchas, and showed you how to style your page. Once you have these fundamentals in place, it’s time to look at how your public lists display to the user. Continue reading “Styling your Email Preference Centre (EPC) Lists”
Does Your Pardot Account Need an Audit?
Do you need a Pardot Audit? Keeping your Pardot account running smoothly is no small feat, especially if you have a large team. You can put all of the best practice guidelines in place, and produce enough documentation to run a small city, and still find that you run into problems. So how can a Pardot Audit ensure you’re staying on top of your Pardot account, and simultaneously ensure you’re not missing out on any new features?
Creating a Multi-Language Pardot Unsubscribe Page
By now, you’ll know how to customise your Pardot Unsubscribe Page. But what if you want to go one step further and make your Unsubscribe page accessible across your global database? You can now create a Pardot Multi-Language Unsubscribe page by following the instructions here!
Continue reading “Creating a Multi-Language Pardot Unsubscribe Page”
Integrating LinkedIn Lead Gen Forms & Pardot
LinkedIn Lead Gen forms are a great tool for any digital marketers toolbox. LinkedIn allows super easy form completion for new prospects with its auto-fill functionality. But what do you do when you want to get that data back into Pardot? I’ve been asked this question many times, and today I’ll run through one potential solution for you. Zapier.
Continue reading “Integrating LinkedIn Lead Gen Forms & Pardot”
How to Resolve 5 Common Pardot Sync Errors
If you’ve got your Salesforce and Pardot accounts connected, you have probably come across Sync Errors before. Sync Errors are Salesforce’s way to reject an attempted sync of a prospect. They can occur for a number of reasons and can be quite frustrating to solve. So, to make your life easier, here’s how to resolve 5 common Pardot Sync Errors.
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How to get your Issue Resolved Quickly
Here at Nebula Consulting we work with clients via projects and through our support offering, Nebula Advance. Giving us a lot of experience in the ways that people report tasks and issues. Teaching us that although there are different approaches, there is definitely a best way to go about getting your issue resolved quickly.
What is B2B Marketing Analytics PLUS?
You may have heard of B2B Marketing Analytics (B2B MA), and may even be using some of the out of the box or custom build dashboards. Now, there’s a new kid on the block – B2B Marketing Analytics Plus (B2B MA Plus). But what is it, how does it differ from B2B Marketing Analytics, and should you be using it?
Flow for Developers
Rivers, and paddling them in a canoe, can teach you important lessons about going with the flow. You’re never going to successfully paddle upstream against the Yukon (trust me – I’ve been there). Poor communication with a tandem canoe partner can make you both end up swimming. If you get pinned sideways, you must lean in to the obstacle.
The most important lesson, though, is the first one: Go with the flow. Let the river guide you. Work together to get the boat where it needs to be. All that power, blended with a bit of control, can have beautiful results.
Creating Pardot Forms That Convert Prospects
Forms are the number one lead acquisition tool in Pardot. We rely on them to gather information about prospects, with the hope of closing sales. Despite their importance, they often get neglected, leading to low conversion and submission rates. So how can we create Pardot Forms that increase conversion and submission rates?
Continue reading “Creating Pardot Forms That Convert Prospects”
