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Clean Code – Code versus Comments

As developers we have a responsibility to ensure that any code we write can be easily understood. Especially by any...

4 tell-tale signs you should investigate Salesforce CPQ

Salesforce CPQ is not a cheap tool from a licence or implementation perspective. This is mainly due to the fact...

Stepping into the world of Einstein Analytics

Einstein Analytics is a product that is evolving rapidly and becoming more popular, mainly due to licences being included with...

Pardot Export – What, where and how?

When it comes to healthy account management, Pardot export is one of the tools we leverage the most. This post...

Vlocity, SalesForce and Industry Specific Clouds

With Salesforce buying Vlocity this month for over a billion dollars it is a good time to think about the...

Optimise your Emails For Dark Mode

Dark mode, a hot topic in the tech industry, has made its way into email marketing. But what is dark...

To Be, or Not to Be… Resending Emails?

Resending emails sounds like a logical decision to implement in your marketing campaign but, if your first email hasn't received...

Selective Syncing from Both Sides of the Fence

Sometimes you might need to limit the data that syncs between Salesforce and Pardot. Here’s a quick overview of how...

Why you should start using Grading in Pardot

Do you as a marketer want to send prospects to your sales team that are as close to an ideal...

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