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May 2023 Update: Opt Out Sync Behaviour

Based on valued feedback, you can now use the most recently updated field value as a source of truth for...

Define Your Global Marketing Strategy with Account Engagement

In the last few releases, the Account Engagement product team has given us some amazing enterprise-level features for global marketing...

Building bridges: The Pardot API for Marketers

When hearing “API” (application programming interface) crop up, you might think to go straight to your development team and leave...

Use the new Email Builder in Salesforce Engage

In the Spring ‘22  release, a new setting was added for Salesforce Engage. The new setting lets you choose which...

Philosophy, Challenges, and Opportunities of DevOps on Salesforce

  DevOps on Salesforce is not simple. But why does it have to be so complex? If we go back...

Track Which Marketing Campaigns Are Driving Salesforce Tasks

Salesforce Tasks have been around for quite a long time, acting as a bridge between different teams and team members....

A Formula for Success

Formula fields are a great way to derive data using information from the record or related records. You can fall...

Say Goodbye to Real-Time Automation Rules

Automation Rules are one of the most powerful tools in Account Engagement (Pardot). Whether that is your lead management or...

The End of the Pardot Classic App – Get Pardot Lightning Today!

The time has come, the Pardot Classic App will no longer be accessible soon. But when will this happen, what...

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