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Switching from Hubspot to Account Engagement (Pardot)

Switching from Hubspot to Account Engagement (Pardot)

Hubspot and Account Engagement have been around in the marketing automation space for a similar amount of time. This year, we’ve seen an increase in the number of customers looking for support with switching from Hubspot to Account Engagement, but why?

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Salesforce Revenue Cloud (RLM) vs CPQ: Understanding the core differences

Salesforce Revenue Cloud (RLM) vs CPQ: Understanding the core differences

With the release (GA) of Salesforce’s new product, Revenue Cloud (formerly known as Revenue Lifecycle Management), there have been a lot of discussions regarding Salesforce CPQ and the future of the product.

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Webinar: The Future of Salesforce Marketing

Webinar: The Future of Salesforce Marketing

Account Engagement (Pardot) customers you now get Marketing Cloud Growth or Advanced edition features included at no extra cost. This allows users to start taking advantage of the features without a “big bang” migration approach. You can literally have the best of both worlds.

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What is Salesforce Revenue Cloud (RLM)? Salesforce’s new answer to Revenue Management

What is Salesforce Revenue Cloud (RLM)? Salesforce’s new answer to Revenue Management

Salesforce Revenue Cloud, also known as Revenue Lifecycle Management (RLM), is a powerful new tool, built on the core Salesforce platform, designed to help businesses optimise their sales and revenue processes. 

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Hyperforce Unleashed: Revolutionizing Enterprise Cloud Solutions

Hyperforce Unleashed: Revolutionizing Enterprise Cloud Solutions

What is Hyperforce?  Hyperforce represents Salesforce’s initiative to re-architect its platform on a public cloud infrastructure.

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New Starter – Perry Adzakey

New Starter – Perry Adzakey

Perry joined #TeamNebula in November as a Functional Consultant, read on to find out more!

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Making Apex More Dynamic

Making Apex More Dynamic

Apex Code can feel very rigid once it’s in production. If you want to change any logic inside a class, you’ll need to go through an entire sandbox-to-release cycle – even if the changes are minor.

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Agentforce – what this really means for Salesforce customers

Agentforce – what this really means for Salesforce customers

It is difficult to find many conversations about technology without AI coming up. Many businesses have been tasked with ‘using AI’. However, this can be more challenging for many than they initially thought. At Dreamforce this year, Salesforce announced Agentforce as their answer to the question, ‘How can I use AI in my business?’

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Learn What External Credentials Mean for You and Your Salesforce Org

Learn What External Credentials Mean for You and Your Salesforce Org

Are you an admin or developer who’s recently created a Named Credential, and clicked New instead of New Legacy and felt a bit confused about the difference? Read on.

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How to embed an Eventbrite button in Account Engagement Landing Pages

How to embed an Eventbrite button in Account Engagement Landing Pages

Eventbrite is a well known platform for hosting and promoting events, and by integrating its registration functionality to your account engagement landing page, you can streamline the registration process for your audience.

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Bridging the gap between Sales & Marketing: Salesforce Campaign Influence

Bridging the gap between Sales & Marketing: Salesforce Campaign Influence

Campaign Influence is a standard Salesforce feature that calculates how Salesforce Opportunities are associated with the Campaigns that help generate them by assigning a percentage of success to those campaigns.

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Personalise emails with a formatted date in Account Engagement

Personalise emails with a formatted date in Account Engagement

One of the benefits of using Account Engagement (Pardot) is the capability to personalise emails. We can use data from a date field to show when something has happened or is happening, for example; your renewal is coming up on DD/MM/YYYY, or your booking is on DD/MM/YYYY.

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