Account Engagement
Originally Pardot pioneers, we continue to deliver innovative support for Account Engagement by breaking the boundaries of what’s possible.
Navigating Marketing Automation from Salesforce
Wherever you are in your marketing automation journey, we’re here to help. Our unique and deliberate blend of specialist Account Engagement expertise, core Salesforce skills and strategic design gives us the power to deliver incredible results across the entire customer lifecycle.
Why use Account Engagement?
Sales and Marketing Alignment
If you are using Salesforce as your CRM, adding marketing automation into the same platform, with Account Engagement, is the best way to get the most out of your investment. The native integration provides in-app insights for your Sales team and allows Marketing to collaborate on the customer lifecycle at every stage.
Lead Qualification
With out-of-the-box scoring tools and AI-powered qualification features, Account Engagement can be tailored to the unqiue needs of your business. Manage Leads using automated processes and insights to improve conversion and customer experience.
Personalisation
Tailor communications and experiences for your customers and prospects using smart personalisation features. Ensuring timely, relevant touchpoints to make those moments count.
Automation
With powerful automation capabilities, businesses can create hands-off nurture journeys, robust consent management processes and events management programmes. Automate segmentation, emails, data process and lead handover, so your team can spend time on high-impact tasks.
Marketing Attribution
One of the most common challenges for B2B businesses is reporting on marketing attribution. Using Account Engagement we can enhance reporting capabilities using out of the box and custom reporting insights, with standard setup of processes and no customisation required.
Lead Generation
Account Engagement’s powerful forms and integration capabilities allow for smart lead capture. We can customise experiences for each individual and ensure the key sales data points are captured in a user-friendly way.
Why businesses trust Nebula
Certifications
CSAT Score
How We Can Help You?
At Nebula we understand that the key to a strong marketing platform is an easy to use system that can create a seamless handoff between marketing and sales teams.
Strategic Health Check
Our experts provide insights into your account’s configuration and offers workshops to identify new opportunities. We’ll provide recommendations on how you can get the most out of your current setup.
Managed Services
We extend your marketing team with our end-to-end expert support to help your team support the sales funnel. We provide ongoing assistance with your business requirements from automation to reporting ROI.
Tailored Training
We ensure your team feels confident and capable using Account Engagement independently. Our tailored training empowers every user with the skills to effectively manage campaigns from start to finish.
AI for Marketing
We help your marketing teams identify use cases for harnessing AI to enhance their marketing efforts significantly. We focus on the entire journey from campaign delivery to lead qualification and reporting, freeing your team to focus on more creative and strategic work and leaving it to AI to handle the boring bits.
Integrations
We enable your marketers to leverage all your available data for better marketing initiatives. By connecting disparate data sources, you give your marketing team a complete view of the customer, enabling them to deliver truly exceptional campaigns.
Implementation & Migration
We don’t just help just getting started; we focus on setting you up for success. We’ll guide you through the entire journey, from the initial setup and data migration to onboarding your team, ensuring the platform is perfectly aligned with your business goals.
Amber Doughty
Group Marketing Manager
Got Questions? We’ve Got Answers!
Whether you’re curious about features, pricing, or getting started, we’ve got you covered. If you don’t find what you’re looking for, our team is always ready to assist you.
How long does it take to implement Account Engagement?
A standard implementation for a single business unit takes around 10-12 weeks.
Is Account Engagement suitable for all businesses or is it B2B only?
Account Engagement is often referred to as the Salesforce solution for B2B marketing. It’s great for all businesses looking for an intuitive tool for Lead Generation, Qualification, Nurturing and reporting. Especially where there is a conversation with a sales person required – not all businesses with this process are B2B. Chat to one of our experts today to help advise on which tool is best.
I’m not seeing value from using Account Engagement, what do you advise?
Account Engagement, like any other system, provides the most value when it is set up and governed correctly. Do you think the issue lies with a lack of knowledge on how to use it or a potentially incorrect setup? Let’s chat about which approach would be best for your business.
Can you help with migrating to Account Engagement from other platforms?
Yes! We’ve done countless implementations of Account Engagement, including from an alternative product like HubSpot, Eloqua, DotDigital and more.
Insights
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Book a Consultation
Empowering our customers to succeed is one of our core business values and we really do put customer success at the heart of everything we do. To see how we can help you achieve your business objectives and realise the power of the Salesforce platform, get in touch with our team of experts.
Irongate House,
22-30 Dukes Place,
London EC3A 7LP
