by Dorottya Dvorak 
Not sure how your business can benefit from marketing automation? With a great system like Pardot, you’d be able to create responsive email templates, landing pages, forms in one place, with the option to automate the whole process in a nurturing program.
Working with marketing automation not only can help your business to take better control over the various online marketing activities, but when it is connected to a CRM system it has the ability to generate new leads directly for your sales team.
It’s also important to note that automation isn’t just for marketers and advertising agencies. It’s also helping individuals and brands of all sizes better manage their social media, customer support, payroll, cost management and more.