by Dorottya Dvorak 
Everyone who works in the digital marketing industry must have heard of the rise of marketing automation. With tools like Pardot, segmentation, targeting and positioning quickly and easily is not a distant dream or a fairytale anymore, it is reality.
However, automation is not the only marketing technique that could benefit your business. In the article below, Marketing Tech News highlights the five break-out trends of 2017, including the emergence of AI, the usage of voice search, the modernisation of forms, the marketing opportunity in podcasting and of course, the importance of marketing automation.
After you’ve read this article, the best thing you could do is think through which one of these tools you should include in your strategy and become a part of the evolution of digital marketing.
Why should marketers care about forms? Well, forms represent the final step of the marketing funnel for most organisations. They’re what separates anonymous web traffic from valuable leads. This means that any improvement in the form will improve the performance of all upstream marketing activity – including PPC, SEO, content marketing, and native advertising.