by Dorottya Dvorak 
With every area of marketing affected by technological improvements and new feature releases, it is hard to keep up with all the latest trends. But in case you are one of the marketers who are in the loop with everything, then there are still a number of further decisions that need to be made.
- Which of the latest trends are aligned with your company profile?
- How can these trends be integrated with your current strategy, campaigns and systems?
- Do you have the right resources and all the knowledge available to start working on the new projects?
What I would like to express here is that implementing new marketing techniques and solutions could indeed make your business more successful, however the process can be quite risky, time-consuming and stressful. But there is one component that you should not forget: Your website, that is still the most important element of your marketing strategy. Think about it, your website is the center of all your digital activities – social, blog, email, PPC and of course SEO. That is why it is important to keep your site in the best shape with up to date and optimised content. Set up a reminder for every 3 months to go over your pages and review what can be improved, what should be removed and make sure it represents the best image of your business.
Take a look at your website, compare it to your competitors. Is it really the best it can be? Does its functionality stand up to 2017 standards? Does it do enough to showcase your brand?