by Nicola Hodd 
Many of the tips here are the building blocks of lead generation and any business can do them – but they are all the more easier to put in place with Marketing Automation.
From tracking the individuals on your site to finding out which campaigns are resulting in high quality traffic, Marketing Automation Platforms such as Pardot can help you to do this more effectively and efficiently.
So we’re here to discuss the most advanced toolkit B2B organisations can use to build leads from scratch. Moving forward, these techniques and tools will be essential to staying ahead of the competition in their industry.