by Dorottya Dvorak 
This time of the year is always considered as an exciting time for marketing professionals – and not only because of the release of the annual John Lewis Christmas ad. As we come to the end of November, it’s time for us to re-evaluate all the marketing activities we’ve done, all the techniques we’ve been using and to think about the digital trends we might have missed. When realising what we’ve learnt from 2016 from a marketing perspective we must think about the future and what it might hold for us. At Nebula we are excited to see what opportunities we might face next year to keep on growing and learning in the fields of content and digital marketing. Here’s what Mitchell Hall from Business 2 Community expects from 2017.
There’s one, all important thing about content. It must answer the “what’s in it for me” question. It has to be focused on the reader. This should almost go without saying, but a lot of people miss it. There’s one, sure-fire way to make sure that your content is empathetic, once and for all. It’s to write your content mission statement. It’s easy and powerful.