by Dorottya Dvorak 
Last Thursday I attended my first ever Salesforce event at London ExCel and well, it was something that I have never seen before. Thousands of people gathered in one place to hear what are the latest features and best practices of Salesforce, and to have a great time networking with like-minded individuals.
The event started off with a powerful keynote presentation focusing on the importance of customer experience which is I believe one of the most interesting areas of marketing at the moment. As the day went on, I got a glimpse on how Salesforce’s own AI platform – Einstein works and saw that with it’s help it is now possible to give people a completely personalised customer experience. And thanks to an enthusiastic person in an Einstein mascot, I can even say I was lucky to meet “him” in person. 🙂
Find out more about how Salesforce shared their excitement of the “Age of Customer” in Silicon’s coverage of the 2017 Salesforce World Tour London.
Chief marketing officer Simon Mulcahy kicked things off this morning by speaking about how the rise of the so-called fourth industrial revolution, characterised by the convergence of cloud, social, mobile and technologies such as artificial intelligence (AI) and the Internet of Thing (IoT) has changed business forever.