How To Keep Your Subscribers Opted-In

An important part of any database management is to honour the email preferences that have been requested by your prospects. ...

2 Simple Ways to Keep Your Pardot Mailing Lists Fresh

Email marketing is a powerful tool of a digital marketing strategy giving you a chance to share your personalised content with...

Pardot Training Can Get You a High Return on Investment

Providing your users with Pardot training can make a significant difference to whether you succeed with marketing automation or not. ...

6 Top Tips to Start Acting on Your Data

In our last blog post, we looked at Why Data-Driven Marketing Is the Only Way Forward to measure and improve...

What is Pardot B2B Marketing Analytics?

Pardot B2B Marketing Analytics enables you to easily analyse your data from both Pardot and Salesforce so you can measure...

How to Use Pardot in Multiple Languages

For companies operating globally, marketing in the native language of your audience may seem like an overwhelmingly complex task. However,...

Understanding Pardot’s Engagement Studio

In our last blog post, we told you ‘What’s new with Pardot’s Engagement Studio’. Well, now we’re here to offer...

What’s new with Pardot’s Engagement Studio?

Pardot’s Engagement Studio has been around for a few months now and we’ve been helping our customers get up to...

What is progressive profiling and how can it help you to be better at marketing?

Marketers need detailed data to be able to segment and target their campaigns effectively. But adding all the fields you...