by Nicola Hodd 
In the world of marketing automation, we’re striving to send the right message, to the right people at the right time to increase engagement with our brands. But can we take that a step further with Artificial Intelligence through increased targeting and personalisation, automating real-contact with customers or predicting what consumers want before they even know!
There are some obvious advantages but also some potential pitfalls considered here.
There is a powerful opportunity, and it’s up to brands and advertisers to determine how they use it. AI has the potential to fundamentally challenge the way marketing is done.