As global companies tend to improve user experience nowadays, Pardot’s localisation feature provides the best solution to this simple problem. As of 2022, Pardot users can use their platforms all over the world in English (default), Japanese, German, French, Spanish and Portuguese languages.
How does it work?
The standard aspects of Pardot are localised to the selected language. That means everything from the navigation, the asset type names, links and activity history will display in that language. The only place where you can’t see localised items is the Recycle Bin’s main page.
Anything that can be customised in Pardot – such as form names, field labels, field values or template names – will not be localised. We’d recommend keeping all of that in English, or the default language of the Salesforce org. Otherwise, you’ll come across user issues and sync errors.
However, enabling this localisation feature could benefit those companies who work with one specific language, or have separate business units for each market.
How to change it
Account Level
Go to the Account settings, click on Edit, and then change the default account language.
Watch out! This will affect all users in your account. Only enable it after careful evaluation and announcement towards your team.
User Level
With User Sync
In case you have user sync, you’d need to change the user’s language on their Salesforce user record.
Without User Sync
If User Sync is not enabled, the language can be changed on an individual level on the Pardot user settings. This will only affect that one individual user.
Training is caring
In case your regional teams don’t know Pardot that well and could use some training, they can learn all the steps in their localised Trailhead. That’s right, you can access your Trailhead in your own language if you visit the Trailhead main page, scroll down to the bottom and select your language from the list.
What’s next?
With Pardot following this route I believe it’s set to become the leading marketing automation tool across the world. I can’t wait to see Hungarian among the available languages 🙂
In the meantime, take a look at more of our localisation tips, recommended by our experts.
