by Zoe Fisher 
Earlier this year we did a piece which explored what Marketing Cloud Growth is and who it was for. In a nutshell Marketing Cloud Growth is the the latest marketing automation product by Salesforce. If you have worked in the ecosystem for a while then you’ll know that this is the third and only homegrown marketing offering by Salesforce. So how does it compare?
Currently, Marketing Cloud Growth is targeted towards smaller B2B customers only, so really it’s mainly comparable to Marketing Cloud Account Engagement (Pardot).
In the Summer ’24 Release, Salesforce announced that Account Engagement Growth customers in the AMER region could get access to Marketing Cloud Growth for no extra cost. Hinting that this might be available for other regions and customers in the future.
Marketing Cloud Growth might well be a useful tool for your business to consider using, so let’s take a look at the different components of the two platforms and how they compare…
What features are available for marketing capabilities?
Marketing Cloud Growth takes some of the best bits of existing Salesforce technology, and delivers it in a marketing context. Think of the core platform, flow, data cloud and Einstein. The table below compares the features / areas we use every day and what element on Account Engagement is comparable on Marketing Cloud Growth.
| Account Engagement | Growth | |
| Data Management / Segmentation |
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| Consent Management |
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| Lead Qualification |
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| Marketing Assets |
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| Automation |
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| Reporting |
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| Development & Testing |
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Ultimately the platform which best fits your business will depend on your particular needs and objectives. If you are looking to get started with Marketing Cloud Growth or Account Engagement? Or need some help figuring out which tool to go for? Let us know, we can help match an appropriate solution for your specific goals.