by Dorottya Dvorak 
The fundamental element of every successful content strategy is being able to create relevant, outstanding and informative content. But the copy itself is not enough, especially if you don’t know how to manage it with the right technologies.
I’ve found an interesting report from Content Marketing Institute, that demonstrates how marketing professionals feel about their current martech tools – or in some cases the lack of them. Based on the views of 411 marketing professionals representing SMBs and enterprises in the B2B and B2C markets, it looks like there is a high demand to learn how to better use technology to manage content as a business asset.
I believe that not understanding the full potential of a technology is one of the biggest problems companies can be facing at the moment. But signing up to a targeted training course can provide the perfect opportunity to learn, and will increase the marketing ROI and sales revenue of the business.
Forty-five percent said they have tools, but aren’t using them to their full potential (reinforcing the findings around learning to use technology as the top greatest educational need). Thirty-seven percent said their organization was lacking in the necessary tools.