by Sarah Kelleher 
Following an implementation of Marketing Automation, you’ll start to take the first steps into managing your Marketing strategy without the support of your implementation partner or agency. For many, this can be a daunting task, but there are some simple steps and questions you can ask yourself that will ease the process considerably.
- Know your monthly marketing goals.
- Align your marketing plan with your sales goals.
- Do an honest internal marketing assessment.
For B2B businesses especially, generating qualified leads and keeping the sales pipeline full with prospects that fit your buyer persona is essential to hitting those quarterly numbers and succeeding in the long term.