by Nicola Hodd 
With just a little over a week to go until Christmas, we have undoubtedly already seen a deluge of offers and incentives to encourage us to part with our cash in the run up to the festive season.
If you’re looking to entice some last minute business to get you past your annual targets or set you up for good stead in the New Year, then follow these top email marketing tips for Christmas campaigns.
Find out when customers are likely to get spending, how much they will be looking to spend and what types of deals may be enough to get them parting with their cash. Simply relying on it being Christmas isn’t enough, so brands need to get a clear picture of their audience before marketing to them.