by Nicola Hodd 
Leading up to Christmas can be a challenging time for marketers in their attempt to meet targets, boost sales and ensure high engagement – when your audience are somewhat pre-occupied with mince pies and bombarded with hundreds more promotional messages!
However, not all is lost. Consider how and when you communicate with your audience to stay top of mind and be ahead of the game when the New Year rolls round. It just requires a different mindset and different expectations in order to achieve the same goals.
Personalisation is more important in this high-traffic period than at any other point in the calendar. So, do not succumb to the temptation of mass mail communications in the hope of picking up the odd basket fulfilment.