by Nicola Hodd 
A recent research survey shows that organisations are placing increasing importance on data analysis expertise and it’s becoming an essential skillset for the modern marketer.
The key is being able to gain actionable insight from this data and start making effective and impactful changes from what you find. With the general release of the Wave for B2B Marketing app today, we’re excited to start exploring the ease at which our customers can report on and visualise multiple sources of data and begin turning that insight into action.
According to new research from marketing tech providers BlueVenn, 72% of marketers now consider data analysis and management to be the most important skillset for their business to acquire in the next two years.