by Dorottya Dvorak 
By now, every major business understands the importance of online data collection, but do they have the right resources to report and act on them?
Digital marketing professionals know how necessary it is to read between the lines of performance reports and use that information to engage with customers through their website. They need to work with a reliable analytics tool to translate all the technical data to demonstrate the most important insights to the main decision-makers of the business.
Today’s marketers need to be able to prove not just their website, but their job role’s ROI effectively.