Google rolls out mobile landing pages assessment tool

by Matt Lincoln - August 29, 2017
Google rolls out mobile landing pages assessment tool

A previously announced mobile landing page assessment tool has been rolled out in Google Adwords.

The tool is accessible in the new Adwords Beta interface and gives the Mobile-Friendly Click Rate (MFCR), which is the percentage of mobile clicks that go to a page that Google deems mobile friendly. Specific attention can then be given to improving pages with a low mobile score.

As landing page experience is a key element of the quality score algorithm, the tool is highly recommended for Pardot users who have Pardot landing pages for Google Adwords.


To help advertisers improve mobile performance, Google announced a new Landing Pages tool at Google Marketing Next earlier this year. It’s designed to help marketers assess the mobile-friendliness of various URLs on their sites (as opposed to their entire sites). It is being rolled out in the next few weeks as a tab in the new AdWords experience.

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