by Sarah Kelleher 
The short answer is ‘yes’.
The long answer is that marketing automation has many benefits that allow small businesses to adopt the same advanced marketing strategies and technologies as larger competitors.
By automating manual processes, such as newsletter sends and social media posts, small businesses can focus on more targeted and sophisticated campaigns to really drive conversions and establish their space in the market.
Of course, marketing automation isn’t a silver bullet. It requires planning and proper implementation. Small businesses need to be careful not to fall into common traps, such as over-emailing or poor personalisation mistakes.
With a sensible and scalable approach, marketing automation can hold the keys to small businesses being able to expand their reach and compete with much larger organisations.
Automation technology is available at the same rate to everyone (for the most part). For the same monthly rate, small businesses can gain access to the same sophisticated features that large corporations have. This levels the playing field, enabling small businesses to pursue the same types of strategies for the same cost.