Marketing Cloud Next: A Glimpse into the Future of Customer Engagement

Exciting developments are on the horizon for those in the marketing world, especially those working with Marketing Cloud Engagement! Last...

Top Summer ’25 Release Picks for Marketing Cloud

The Salesforce Summer '25 Release is right around the corner. Here are my top picks for Marketing Cloud Growth /...

Financial Services – B2B Marketing Challenges

At Nebula, we work with many customers within the broad Financial Services (FS) category, including banking, payments, insurance, wealth management...

Marketing Cloud for Account Engagement customers – What, How and Why?

As an Account Engagement User, you'll have seen this banner displayed since the Winter '25 release prompting you to explore...

Switching from Hubspot to Account Engagement (Pardot)

Hubspot and Account Engagement have been around in the marketing automation space for a similar amount of time. This year,...

Data Cloud & Account Engagement – What you need to know

Data Cloud is Salesforce's answer to a customer data platform (CDP), tailored for easy connections between your Salesforce Org, Marketing...

Marketing Cloud Growth vs Account Engagement (Pardot)

Earlier we did a piece which explored what Marketing Cloud Growth is and who it was for. In a nutshell...

Lead Qualification for Marketing Cloud Growth

For B2B businesses, it is critical to be able to measure the quality of inbound leads. This supports the marketing...

Use AI to Generate Content in Account Engagement

In the Spring'24 release, Advanced and Premium Account Engagement customers were given the gift of generative AI in the form...

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