Elevate Your Email Marketing With Various Tools

As marketers, we're always looking for new ways to make our campaigns more effective and efficient. If you're already using...

The Power of Testimonials

The process of moving B2B prospects through your sales cycle takes time. It’s unlikely that someone is going to purchase...

SObjectIndex – The Class You Can Use Everywhere

There is one Apex class in our Nebula library that we use more than any other: SObjectIndex. It is a...

The Dangers of Buying Data

Growing your list of mailable contacts is a marketers dream. There are some healthy, organic ways to do this and...

Behind the Scenes with Email Authentication

Earlier this year, Nicola gave you insights into how best to get your emails into people’s inboxes.  (more…)

Salesforce DX Desktop Notifications for Mac

Salesforce DX and 2nd Generation Packaging are transforming the development process on the platform. Here's a tip to help with...

Perfect Your Pardot and Salesforce Integration

Pardot has many rich features but arguably one of its greatest strengths is that it seamlessly integrates with Salesforce. (more…)

How to Achieve Marketing and Sales Alignment with Pardot

So you’re up and running with Pardot, what’s next? Mastering it from a marketing point of view is one thing,...

Important Update: Google Ads is changing the way you track ad clicks in Account Engagement

"Important: Google Ads parallel tracking will be automatically turned on." If you are a marketer then you have probably received...