One of the most common phrases I hear when speaking with customers is “We just need to sort our data quality”. It’s a commonly repeated refrain, often with little activity beyond that. It seems that people don’t know where to start. Continue reading “Stop Talking about Data Hygiene and Start Taking Action!”
Author: Jack Bailey-Grundy
Marketing GPT – What’s it all about?
So there we have it – the future of AI has arrived at Salesforce. Following the swift rollout of Sales GPT and Service GPT, Salesforce announced Marketing and Commerce GPT at Connections in June. Continue reading “Marketing GPT – What’s it all about?”
Reflections on Connections 2023
Sat back in my office in sunny London as the dust settles after a whirlwind trip to Connections, I’m left to reflect on my time in Chicago. Continue reading “Reflections on Connections 2023”
Empower your users with Pardot Einstein
Empower your Salesforce and Account Engagement users with AI-powered features from Einstein. Account Engagement (Pardot) Advanced and Premium edition customers get insights about the things they care about most. From their sales leads and accounts, through to the campaigns their prospects are engaging with and why. Let’s take a look at these intelligent features! Continue reading “Empower your users with Pardot Einstein”
Getting your Communication Preferences Right
Back at the start of 2020, when we could still get out and visit clients, one of the hottest topics of conversation was email communication preferences. In preparation for 2018’s GDPR Directive, companies scrambled to put in place a strategy to manage an “opt in” process. Often with little thought to longer term consequences. Or to the wealth of engaged data built up over the preceding years.
Continue reading “Getting your Communication Preferences Right”
5 reasons you should be using Salesforce Duplicate Management
Salesforce’s Duplicate Management – a duplicate prevention tool which was rolled out as part of an older release, but went largely unheralded and has continued to fly under the radar. Continue reading “5 reasons you should be using Salesforce Duplicate Management”
Here comes Salesforce Lightning!
Here at Nebula, we’re all about Lightning – we’re using it ourselves and we’re advocating users to take a look and see how it could work for them.
What did you miss at the Salesforce World Tour 2018?
Once again, the Salesforce World Tour rolled into town last week with 12,000 people making the annual pilgrimage to the East End of London.
Continue reading “What did you miss at the Salesforce World Tour 2018?”
GDPR is coming – is your Salesforce data ready?
Last week’s 3rd London’s Calling event brought together 40 speakers across 6 streams to give the lowdown on the latest and greatest tools techniques and trends for Salesforce trailblazers. Obviously one of the hottest topics was of course GDPR.
Continue reading “GDPR is coming – is your Salesforce data ready?”
Is an ineffective CRM system the route to poor sales?
Some scary statistics here – and ones that are so easy to rectify if caught early. Time and again we hear stories of poor CRM adoption, no-one having faith in the system or the data, and general under utilisation of an expensive investment. Continue reading “Is an ineffective CRM system the route to poor sales?”
