The key to engaging successfully with your target audience is being able to send them the right message at the...

As a fellow South Londoner and marketer, this recent article from The Drum really caught my eye. Over the last...

Marketers need detailed data to be able to segment and target their campaigns effectively. But adding all the fields you...

The age of the 'batch-and-blast' is over, but the age of smart email marketing is most certainly not. Marketing automation...

Often, the case for a CRM is made in terms of the benefits it will bring to your business. Realistically...

The B2B buying cycle is complex - taking into account multiple decision-makers that may have differing needs or requirements and...

A recent research survey shows that organisations are placing increasing importance on data analysis expertise and it's becoming an essential...

The short answer is 'yes'. (more…)

The majority of marketing teams do not spend enough time analysing data whether it be reporting on campaign performance, scoring...