One of the benefits of using Account Engagement (Pardot) is the capability to personalise emails. We can use data from...

Data Cloud is Salesforce's answer to a customer data platform (CDP), tailored for easy connections between your Salesforce Org, Marketing...

Sales teams require a robust mechanism for forecasting to ensure they can focus their time on selling instead of keeping...

A clickable phone number is a link that opens your phone app with the number pre-populated when accessed from a...

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Email is the main communication channel for many people. However, a lot of time is wasted when sending sales emails...

Salesforce are giving the new Marketing and Commerce capability to every Enterprise Sales and Service customer for free. No, really!...

Earlier we did a piece which explored what Marketing Cloud Growth is and who it was for. In a nutshell...

Why you should be interested in UTM parameters If you've ever clicked on an online ad, you've likely noticed that...