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Pardot Export – What, where and how?

When it comes to healthy account management, Pardot export is one of the tools we leverage the most. This post...

Vlocity, SalesForce and Industry Specific Clouds

With Salesforce buying Vlocity this month for over a billion dollars it is a good time to think about the...

Optimise your Emails For Dark Mode

Dark mode, a hot topic in the tech industry, has made its way into email marketing. But what is dark...

To Be, or Not to Be… Resending Emails?

Resending emails sounds like a logical decision to implement in your marketing campaign but, if your first email hasn't received...

Selective Syncing from Both Sides of the Fence

Sometimes you might need to limit the data that syncs between Salesforce and Pardot. Here’s a quick overview of how...

Why you should start using Grading in Pardot

Do you as a marketer want to send prospects to your sales team that are as close to an ideal...

What to do when your Pardot is Deactivated

With every campaign run, configured automation and email sent, the target of Pardot users is to have a successful account...

Salesforce Surveys – Feedback at your Fingertips

Feedback is a powerful source of insight for any organisation aiming to improve their customers experience. What better way than...

The Pardot January ’20 Release Is Here…

New year, new features. Pardot have kicked off 2020 with some really fantastic product updates, due to be released by...

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