by Nicola Hodd 
It’s more important than ever to send targeted, personalised emails that your prospects want (and are expecting) to receive. When thinking about planning for 2017, consider these top tips to improve your email marketing strategy and start getting the most out of your communications.
When you take the time to build an email list, it gives you the ability to reach your audience at any time — your prospects and customers are within feet of their mobile devices 24/7. Email marketing also provides you with a lot of data that can be used to evaluate performance and make improvements — open rates, click-through rates, spam complaints, unsubscribe rates, etc.