by Nicola Hodd 
Okay, so this blog has been written with the tech industry in mind – and the prevalent use of Marketing Automation within tech companies.
However the 4 reasons listed as to why they should invest in a Marketing Automation Platform are true for any industry. The key factors being able to generate & nurture your leads, optimise campaigns and increase sales productivity.
Worth a read if you’re thinking about investing in a Marketing Automation tool to increase the efficiency of your sales & marketing teams.
Our research has revealed 48 percent of Sunday Times Tech Track 100 companies are using marketing automation tools to attract leads and nurture them through the sales funnel using targeted content.