by Nicola Hodd 
From understanding your data points, what this means in terms of interest and intent to buy, the best way to measure performance & ROI to the simply unmeasurable brand metrics – data-driven marketing is here to stay and is how the modern marketer can ensure their marketing stands out from the crowd.
Take a look at these 5 fundamentals of data-driven marketing to help you get started on the path to success.
Despite the popularity of data-driven tactics and tech, there is a lot of confusion about the nature of marketing data, and the possible implications it can have for marketing decisions.