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Account Engagement

Marketing

Get Started with Marketing Cloud for Account Engagement

Marketing

Switching from Hubspot to Account Engagement (Pardot)

Hubspot and Account Engagement have been around in the marketing automation space for a similar amount of time. This year,...

Marketing

How to embed an Eventbrite button in Account Engagement Landing Pages

Eventbrite is a well known platform for hosting and promoting events, and by integrating its registration functionality to your account...

Marketing

Personalise emails with a formatted date in Account Engagement

One of the benefits of using Account Engagement (Pardot) is the capability to personalise emails. We can use data from...

Marketing

Data Cloud & Account Engagement – What you need to know

Data Cloud is Salesforce's answer to a customer data platform (CDP), tailored for easy connections between your Salesforce Org, Marketing...

Marketing

Tracking Phone Number Clicks in Your Landing Pages

A clickable phone number is a link that opens your phone app with the number pre-populated when accessed from a...

Marketing

The new Account Engagement Email builder is here!

It’s been a few years since the release of the Lightning Email Builder, but as of the latest Spring '24...

Aligning Sales and Marketing for a Global Agency

Marketing

Using Engagement Studio Programs for Lead Assignment

To facilitate the push of a prospect into Salesforce from Account Engagement (AE), the prospect must be assigned and this...

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