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Salesforce Pardot again recognized as a Marketing Automation leader

Salesforce Pardot again recognized as a Marketing Automation leader

As a Pardot Select Partner, we have first-hand experience of the benefits that this Marketing Automation Platform can bring to any business. With a good implementation, well thought out plans and the right team in place, you will be sure to start feeling the benefits in next to no time.

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What is progressive profiling and how can it help you to be better at marketing?

What is progressive profiling and how can it help you to be better at marketing?

Marketers need detailed data to be able to segment and target their campaigns effectively. But adding all the fields you would like onto a form can be overwhelming for your visitors. How can you collect all the data you need without damaging the customer journey?

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Wave for B2B Marketing  (Pardot)

Wave for B2B Marketing (Pardot)

I am very excited to see how Salesforce will be expanding the reporting capabilities of Pardot using the new Wave platform.  For me this was the only area that I thought Pardot needed to improve.  With this in place Pardot will be an easy decision for any organisation wanting to market to companies using the […]

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Operational emails in Pardot

Operational emails in Pardot

Nebula has been working more and more with companies looking to centralise all of their customer communications inside Salesforce.  When messages are being sent from your website, separate SMS gateways and other back end systems it is easy to loose that all important single view of your customer.  This communication needs to be central to […]

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Pardot now allows Dynamic List Segmentation based on Public List Opt-in Status

Pardot now allows Dynamic List Segmentation based on Public List Opt-in Status

Pardot has recently released an additional rule for Dynamic Lists that has largely gone unnoticed, but is a hugely powerful and add much-needed functionality to the platform.

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Build more targeted buyer journeys with Pardot’s new Engagement Studio

Build more targeted buyer journeys with Pardot’s new Engagement Studio

Engaging with your prospects in real time has just got a whole lot easier with the launch of Salesforce Pardot’s Engagement Studio today. The new interface enables you to build more sophisticated 1-to-1 customer journeys based on a number of insights for both prospects and customers. 

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What we thought about Salesforce World Tour

What we thought about Salesforce World Tour

An Aston Martin DB11 ordered and delivered on-site within minutes, a robot signing for its own installation and morphsuits a plenty, it could only be another Salesforce World Tour London!

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6 nurture campaigns you should consider running

6 nurture campaigns you should consider running

Have you recently implemented a Marketing Automation tool but are yet to launch your first nurture campaign? Implementing your first automated campaigns can be a daunting task and often people can’t decide where to start. Here are a few ideas for nurture campaigns that we have seen work very well…

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Save Time with these Pardot Shortcuts

Save Time with these Pardot Shortcuts

Did you know there’s a super easy way to get to some of the most commonly used features in Pardot using just your keyboard? Hit one of the combinations below to navigate Pardot much more efficiently.

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How to Implement Marketing Automation in 5 Easy Steps

How to Implement Marketing Automation in 5 Easy Steps

You’ve won over your stakeholders and got budgets signed off. Welcome to the world of Marketing Automation! But where to start?

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Using Pardot Form Handlers to integrate your existing web forms

Using Pardot Form Handlers to integrate your existing web forms

This post in our Doing More with Pardot Forms series looks at how to use Pardot Form Handlers to integrate existing web forms without disrupting any back-end processes. Some of your website forms may be already set up to trigger internal processes, e.g. logins or online purchases.

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Creating variable height iframes for Pardot forms

Creating variable height iframes for Pardot forms

This post forms part of our popular Doing More with Pardot Forms series. Here, we focus on how to integrate iframes seamlessly into your site with variable heights. A common problem you may face when hosting Pardot iframe forms on your site is what to do if they change height.

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