Salesforce’s Time field (Beta) – Why and when to use it

The new Time field which can be found in the sandbox at the moment enables you to easily add a...

How do native social media lead gen forms affect marketing automation?

Social Media websites have been stepping up their efforts to keep visitors browsing directly on their platforms rather than being...

Nurture Program Tips For The Savvy Marketer

Dreamforce 2017 stepped up the amount of content for B2B marketers, with one of the more educational sessions being delivered...

What Does Apple’s New Cookie Change Up Mean for Pardot Users?

Apple's new 'Intelligent Tracking Prevention' means that the first-party cookies used by Pardot will be deleted after 30 days of...

The most effective email marketing tactic of 2017

A survey of 260 marketers by Ascend2 suggests that message personalisation is the most effective email marketing tactic. (more…)

Can Salesforce FSC Drag Retail Banking into an Omni-channel Age?

Having worked with the Salesforce Financial Service Cloud (FSC) and seen companies grow into it and through it, it is...

Top tips for post-event lead handling

Handling leads from events is a common headache for B2B marketers. After all, with the challenges and stress of a...

Hungarian naming conventions were not always evil

As a Salesforce developer, used to working in Apex the lack of strong typing in Javascript can be a challenge....

Some shade between the snow in Salesforce Lightning

Salesforce have started to announce some details of what we can expect in Winter 18... One thing to change is...