Author: James Campbell

At the recent Pardot London's meet-up, I spoke about Person Accounts in Pardot. They are best described as a merged...

This blog post is relevant to anyone importing data into Salesforce from those uploading a list of new leads, to...

A few days ago Pardot released a new feature which now allows you to specify the exact date that an...

The growth in the number of Lightning add-ons available in the Salesforce AppExchange is great to see and makes the...

Our customers are continually asking questions like: (more…)

If you're part of the Salesforce ecosystem you may have heard the acronym CPQ but aren't quite sure what it...

The GDPR legislation from the European Commission is going to effect how most businesses collect, store and process data. (more…)

The majority of marketing teams do not spend enough time analysing data whether it be reporting on campaign performance, scoring...

Have you recently implemented a Marketing Automation tool but are yet to launch your first nurture campaign? Implementing your first...