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Do small businesses need marketing automation to keep up with the competition?

The short answer is 'yes'. (more…)

‘Salesforce Einstein’ is one step closer to truely automated marketing

The majority of marketing teams do not spend enough time analysing data whether it be reporting on campaign performance, scoring...

The Core of Salesforce Einstein

Ever wonder how Salesforce could implement such a revolutionary feature on a well-established platform? With the acquisition of BeyondCore this...

Salesforce Administrators – check out this awesome blog!

Sometimes, with so much content coming out of Salesforce, it's hard to keep up with the latest news. Well Salesforce...

Heroku – One less headache for your developers?

Our very own Salesforce consultant, Kerry Watt, tells us about her introduction to Heroku and how it could help transform...

Less Work Required To Write Salesforce Lightning Components? I’m in!

Salesforce Lightning is a modern interface with some nice architectural ideas (e.g. event-based communication between modules). It is clearly the...

Heroku – One Less Headache for your Developers?

I recently attended a Partner event at the Salesforce tower, the subject – Heroku. “Well that name certainly doesn’t give...

Salesforce Development Is Finally Growing Up

When I started writing code on Salesforce, we typed code into a basic text-input on the setup pages. There was...

Account Engagement now allows Dynamic List Segmentation based on Public List Opt-in Status

Account Engagement has recently released an additional rule for Dynamic Lists that has largely gone unnoticed, but is hugely powerful...

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